American Idols
“Thou shall have no other gods before me” and “Thou shall not make unto thee any graven image, or any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth: Thou shall not bow down thyself to them, nor serve them” are stinging words from a God who describes himself as a “very jealous God.” In an age were Biblical verses are taken as literal when it suits the whimsical cause, and other times viewed as mere suggestions against folly, the symbolic nature of these particular instructions strike me as apropos today when everywhere the eye can see there is unadulterated consumerism and conspicuous consumption.
The stories of mayhem from “Black Friday 2012” shopping are particularly disturbing this year as the event garnered an even earlier start at many stores this year, beginning on Thanksgiving day itself. I wonder how many people said a lovely graceful prayer at their thanksgiving dinner table just hours prior to pushing, shoving, and threating others over kids’ toys, towels, panties and television sets. It is pure madness and pandemonium all in the name of securing more stuff, more idols, and more things to worship. I witnessed over and over just hours after snagging the so-called bargain goods, people on the internet trying to re-hock the hours old goods as consumers boasted “black Friday deal, changed my mind, only wanting to get my money back.” You mean you have already changed your mind about the products you purchased just a few hours earlier by camping out, and freezing your butt off to fight and elbow to get? I rarely return goods to a store unless they malfunction, or don’t fit, or are otherwise damaged. I generally think before I purchase. Like do I need this item, can I afford this item, will this item properly replace an item I already have. These questions should be tantamount to purchasing items regardless of what day of the week or holiday we purchase them on. The return of items purchased on black Friday once the morning after regret (or hours after regret in some cases) kicks in remains high and many stores have changed return policies on Black Friday sales to combat the influx of former purchasers standing in line to return the goods on Saturday morning that they stood in line to purchase on Friday morning.
What is it in our psyche which makes us crave and desire more things? One catalyst is our desire to be socioeconomically viable and culturally superior. I call it the “Jones’ syndrome.” What pray tail you may ask is the “Jones’ syndrome? This syndrome is how we view ourselves in relation to others in terms of our neighbors, friends, and those in our community, most notably with our wealth or lack thereof. In short, we as a country are defining ourselves by our POSSESSIONS! Many Americans are falling victim to keeping up with the Jones’ as we clamor for more “American Idols.” Do we have the latest iPhone®? Do our kids have the latest iPhone®? Do we live in a home bigger than our neighbors? Are our vehicles newer than our friends? Are we wearing the latest name brand clothes? Are our kids clothed in the latest name brand frocks? Try going to a ball game or any event for that matter in which adults are gathered in a room, and I can bet you it won’t be 5 minutes into the event that there are iPhones® and expensive Androids® and Tablets pulled from name brand (and knockoff) hand bags and side pockets of expensive jeans to show off one’s social prowess. It’s almost as if the person is silently screaming from their insides “look at me! Look at me! Look at me!” Try looking at one of those Otter Box® iPhone® cases and you can’t help but the see the conspicuous consumption involved. That circle cut out is for the brand logo of the phone to be visible to those around you. It would be devastating for someone to think you had a phone other than an iPhone®. We are no longer comfortable trying to “keep up with the Jones’”; we want to be the Jones’ that others are attempting to keep up with.
Another nefarious force which keeps us into constant consumerism is the need to be gratified. There is some sort of gratification and reward to shopping. I am not exempt from feeling the euphoric feeling of purchasing that item that I have had a desire for and getting to put my hands on it and feel it and own it. The thing can soon become an idol if one is not careful. One may begin to want to make sure “it” is safe and well taken care of and clean and used properly. The inanimate object begins to dictate and warrant this type of response. A THING! The idolatry of things has become very pervasive in this country. Count the number of times you hold a conversation with someone about their phone, their home, their car each day. I personally know some people who I know more about their iPhone® than I do their husband or children.
There is an endless pursuit of consumerism in this country. That is evident not only on “Black Friday” but every day. Black Friday is an exaggerated commercialized “super holiday” to top off the Holiday of Thanksgiving. What an oxymoron! In today’s world, a bigger home is sought for room for the cat and dog and the baby who needs their very own master suite and a kitchen that must be gourmet but we eat out 5 days a week. There must be room in this home for a theater and a great room and a living room and three levels for 3 family members. We have traded the peace and security of a home big enough for the family for the worry, struggle and sacrifice of larger homes where we work our fingers to the bone to be able to enjoy a few moments in a larger brick and mortar structure. We have traded our time with our children for goods to occupy their time. We give them game stations, cell phones, and rooms on a separate floor and wonder where the time went as they grow up as we pass each other in the hallway. We have bigger vehicles fully equipped with television sets and headsets so never a word will be spoken between the kids and parents on the rides to and from the overloaded schedules laden with activities. We have traded time for things and we have traded people for things.
Now back to the lesson in idolatry. I do not want to make this a particularly religious argument because I believe people of all faiths practice idolatry; I will however use the words of God Himself to wrap up this lesson on idols. Idolatry by secular definition is the worship of a physical object as a god or the immoderate attachment or devotion to something. Idolatry is anything to which we give more of ourselves than the thing to which we idolize can or will ever give back to us. That is my definition. We put our things upon a pedestal. We fight for and stress out and cry over the thought of losing our things, including our homes. We desire to hold onto our possessions with ardent strength and view our worth by how many objects that we have acquired. There is nothing wrong with having things, and there is nothing right with acquiring things we do not need, we cannot afford, and we do not truly desire, because of the idea that we will somehow be better if we have these things. God commands those who are Christians to abstain from having idols and from bowing down and worshipping them. Common sense should command us to do the same.